On today’s show, we’re pleased to welcome Greg George, Co-Founder of Empire Franchise Group and Franchise Genies. Greg and his partner Dennis McKinley have been in the franchise retail business for close to 30 years in combined experience. Over the course of his career, Greg has helped businesses go from one location to over 1,000 locations. While this is the ultimate dream for a lot of entrepreneurs, most business owners don’t know how to get there and they don’t fully understand the caveats of franchising their business.
So many people have great concepts and visions, but they have no idea how to execute or replicate them properly on a larger scale. That’s where Franchise Genies, steps in. Franchise Genies is a franchise development company that assists up and coming brands, with great concepts, to grow and scale their business. Franchise Genies can offer resources both operational and financial to take small businesses to medium or large organizations. Currently, their list of brands includes the Carolina Hemp Company, Hattie Marie’s BBQ, Buzzed Bull Creamery, and many more.
Greg is also Co-Founder of Empire Franchise Group, the holding company that recently acquired Franchise Genies. Empire Franchise focuses primarily on investing in the perfect concept. They have a lot of room to grow, so they will typically go in and either acquire the brand entirely or invest for a piece of equity.
To learn more about Greg and Franchise Genies, be sure to watch the full interview above.
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