Welcome to The Female Founder Show with Bridget Fitzpatrick, Co-founder of ASBN and CBT Automotive Network. The show is all about exploring the inspiring stories of women entrepreneurs making a mark in the business world. Today, we’re honored to interview Amy Fazackerley, the visionary Co-Founder behind Lay-n-Go – a company transforming playtime and daily convenience. From her early days of solving the Lay-n-Go chaos to receiving six U.S. patents and being recognized as the 2021 Enterprising Woman of the Year, Fazackerley’s journey embodies the true spirit of entrepreneurial resilience and innovation.
Key Takeaways
1. Amy Fazackerley’s journey is a masterclass in innovative problem-solving. She didn’t just identify challenges, she saw opportunities and transformed everyday needs into a thriving business venture. This underscores the importance of being alert to opportunities in our daily lives, a skill that can be honed by all aspiring entrepreneurs.
2. From creating a solution for managing Lay-n-Go to developing a mass-market cosmetic bag, Fazackerley’s journey showcases her ability to adapt her business model based on market demands and opportunities.
3. The interview discusses challenges such as patent issues, inventory management, and dealing with infringers. However, these experiences also serve as valuable lessons, teaching her the importance of resilience, adaptability, and learning from failures.
4. As a female founder and a mother, she discussed strategies for maintaining a balance between work and personal life. Setting boundaries, staying organized, and prioritizing self-care were highlighted as crucial aspects of this balance.
5. Fazackerley’s journey is a beacon of the value of continuous learning, adaptability, and the art of celebrating successes while learning from failures. Her emphasis on gratitude, organizational skills, and resilience underscores the importance of ongoing personal and professional growth in the entrepreneurial journey.
"Every day, there's something new to learn and grow." – Amy Fazackerley
