Cutting Edge Firewood has redefined the firewood industry by turning what typically is a mediocre purchase into an unmatched luxury experience. The brand offers the finest firewood available in the world, hand-selected by experts and subjected to rigorous product-quality control to provide clients with the cleanest, brightest, longest burns.
In this exclusive interview, Leroy Hite, CEO and founder of Cutting Edge Firewood, shares how he disrupted the firewood industry and went above and beyond to create a new niche. He also offers insightful advice to future entrepreneurs on how to set their businesses apart from the competition!
At the core of every successful business is a strong foundation of customer relationships. By providing a personalized and elevated customer experience, businesses can create a lasting impression that keeps patrons coming back. This not only increases repeat purchase rates and aids in customer retention but also deters customers from seeking alternatives that don’t offer the same value.
An excellent technique Hite shares is to utilize your CRM platform to keep detailed notes about customers, including their usual orders and preferences. This extra effort allows the point of contact to personalize their communications with the clients, making them feel special and valued.
Secondly, Hite emphasizes the importance of hiring the correct people to support the business. Every individual has a specific skill set, and it’s highly unlikely that everyone will be an expert at everything. To build a successful business that runs smoothly, entrepreneurs must know when it’s time to hire a subject-matter expert. Whether in finances, legalities, or even logistics, having the right players on the team allows business owners to make the right decisions to protect and build their companies.
Thoroughly researching financial options is not just a good practice; it’s a critical step in ensuring the health of the business and personal financial well-being. Many entrepreneurs resort to maxing out personal credit cards to cover operational costs, but this can be a risky strategy.
There are many ways to secure funding, and Hite recommends that entrepreneurs conduct thorough research to understand what options are available to them. Funding can be obtained from banks and state and federal organizations.
With Hite’s profound understanding of the industry, unwavering commitment to enhancing customer satisfaction, and his strategic approach to building a strong team by empowering skilled individuals, it comes as no surprise that Cutting Edge Firewood is revolutionizing the market.
We went in when it [the firewood industry] was like that muddy puddle in your backyard. We skipped straight to a high-end experience—like bottled water, but better.” – Leroy Hite
