There is a world of difference in the sales processes and marketing between B2B and B2C businesses, which mainly focus on providing tailored solutions to business needs rather than individual customers. In this respect, a B2B needs to challenge rivals with massive resources to attract customer businesses, and standing out in this market is only getting harder than ever.
To get ahead of the pack, B2B companies must employ traditional and modern marketing methods to thrive in today’s increasingly competitive marketplace. This article will discuss marketing and growth tactics B2B companies can explore to grow their businesses fast.
Ways to grow a B2B business fast
Invest in your marketing efforts
Digital marketing is the backbone of every business’s marketing methods, no matter what type of business you may have. According to a study published on Research Gate, a strong digital marketing strategy strengthens your brand’s identity, builds credibility, and generates more valuable leads.
Jonathan Feniak, General Counsel at LLC Attorney, says, “B2B companies must always remember that brand credibility is highly dependent on their customer’s trust, which includes compliance to industry regulatory requirements and proven marketing claims published on their websites and marketing materials.”
Some examples of marketing strategies B2B companies need to invest in include:
- Creating and maintaining social media profiles
- Creating a user-friendly but informative website
- Creating regular email marketing newsletters
- Participating in industry conferences
- Sign up for referral programs
Samantha Brown, General Manager at Shout Media, says, “There is a direct relationship between the effective use of marketing strategies and a business’ ROI, especially when making finance-driven decisions. The more effective a strategy is, the bigger the ROI, the better the company’s growth.”
Enhance your SEO strategies
Nothing beats a properly and carefully crafted SEO strategy to reach your desired audience as a B2B business in the online marketplace.
The goal of a B2B SEO strategy is simple: make your website visible through SERPs to consumer businesses, drive leads, such as industry leaders and decision-makers, to become customers, and convert their engagement to sales.
Jeffrey Zhou, CEO and Founder of Fig Loans, says, “SEO costs can range as low as $100 to as high as $30,000, depending on the type of SEO service you’re aiming for.” He adds, “The most important thing to any growth investment is to find the right balance between cost and benefit and achieve the best ROI.”
A meta-analysis published on Research Gate shows how content quality, keyword optimization, and backlinks are essential factors in an effective SEO strategy to drive organic search rankings and website traffic growth.
Gavin Yi, Founder and CEO of Yijin Hardware, emphasizes the importance of website SEO, “When a B2B business’s website earns more organic traffic through effective SEO strategies, it generates more leads and conversions, translating to more sales, positive business branding, and industry credibility.”
Invest in your website and improving digital experience
Your B2B business website is the face of your company and one of the most crucial sales bottlenecks many B2B businesses face.
Murtaza Oklu, Owner of OMO Transfer, says, “Let’s say a Payroll Manager needs a new SaaS payroll provider for their business, finds your website, but ends up getting stuck with a slow-loading website and an unnavigable interface. Before they can even check out what you offer, they end up closing the website disappointed—not only did you lose your sales, but your brand credibility as well.”
A review published on Research Gate on the importance of website usability to sales discusses how easy-to-use and navigable websites can increase engagement, conversion rates, and revenues for businesses.
Rodger Desai, CEO of Prove, says, “A B2B company’s website needs to, first and foremost, be navigable. Then, it must convey clear messaging and information to make your visitors stay. That means clear directions to menu options, About Us pages, what you offer, and contact pages where they can ask for further details.”
Strengthen client relationships
Strengthening existing client relationships means avoiding lost sales and creating lifetime value from the strong relationships built with these clients.
Kathryn MacDonell, CEO at Trilby Misso Lawyers, “Strengthening client relationships also means properly communicating with your customers even if the implementation of B2B service goes haywire. This avoids future complaints on non-performance of contractual obligations and helps retain civil client relationships even if a project falls through.”
In a B2B setup where word-of-mouth and referrals from industry experts who have used your products and services are stronger than any kind of marketing, many businesses underestimate the power of strong client relationships in B2B business growth.
Some of the best ways a B2B business can nurture strong client relationships include:
- Provide excellent customer service and after-sales service
- Personalize your approach based on specific client needs
- Maintain communication through regular check-ins, updates, and progresses
- Be an advisor and industry expert, not a salesman
- Provide value on your service, not price
Businesses and organizations are not short on resources, especially those that can address operational problems and increase efficiency.
Alistair Flett, Managing Director at Pronto Hire, says, “B2B companies need to shift to a value-focused mindset—becoming a valuable resource and expert for your clients and the potential value your business can provide for their concerns.”
Wrapping Up: Growing a B2B Company Fast
In today’s digital age, where marketing and growth are closely knitted to how you connect and make your services easily available to your potential customers in the market, B2B companies need to adapt to digital strategies to fast-track growth, such as investing in digital marketing, SEO strategies, and optimizing website performance.
Growing a B2B company is not easy—growing it fast, even more so. With the right strategies focusing on delivering value to your customers, B2B companies will never fail to thrive in this ever-evolving market landscape.
