As 2025 approaches, entrepreneurs are not just setting resolutions but laying out strategic plans to navigate a year poised for growth and innovation.
A recent survey of 3,000 U.S. consumers and business owners highlights key trends driving entrepreneurial decisions in the coming year, focusing on digital expansion, financial resilience, and side hustles.
Among the respondents, 83% plan to make changes in 2025, with financial goals leading the charge. Business owners, in particular, are more ambitious—64% report setting resolutions compared to 44% of non-owners. Moreover, 65% of entrepreneurs tend to stick to financial commitments, surpassing the general population. This reflects a deeper focus on wealth-building strategies, with 73% of all respondents aiming to increase personal wealth in 2025 through side hustles (29%), retirement contributions (29%), and investments (25%).
More than half (54%) of respondents are considering starting a new business in 2025, and 37% believe it’s achievable with under $1,000 in startup costs. For 32%, a tax refund could fund their entrepreneurial ambitions. However, barriers remain—48% cite insufficient savings or credit as the main hurdle.
Digital Tools and Team Expansion
Digital platforms are driving growth, with 71% of businesses already leveraging online tools for customer interaction and payments. Social media remains critical, with 57% recognizing its potential for low-cost marketing and brand visibility. Additionally, 44% of business owners plan to hire employees or contractors in 2025, emphasizing a focus on scaling operations and enhancing efficiency through professional support.
Inflation continues to challenge businesses, cited by 61% as a top concern. However, 72% of business owners remain committed to growth, prioritizing e-commerce expansion and diversification of revenue streams. Entrepreneurs are entering 2025 with optimism, determined to achieve financial success through innovation and adaptability.
This concise piece reflects the entrepreneurial pulse heading into 2025, emphasizing key insights and actionable takeaways for small business owners.
