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The political branding tactics every small business should know – Bill Harper
Politics have taken center stage, and from a branding perspective, we’ve seen a few strategic changes on both sides. Bill Harper, the CEO and...
Bill Harper unveils how to master brand names with simple branding strategies | BrandBoss...
In today's competitive market, selecting the right brand name is essential for establishing a brand's identity. On this episode of The Small Business Show,...
Melinda Emerson unveils key branding strategies for business success
In today's episode of The Small Business Show, we explore the art of rejuvenating and upgrading the essential steps to boost your company's branding...
How strategic branding and social media built a global empire – Caryn Sterling
Brands are the driving force behind consumer choices and have a strategic significance in the product industry. Caryn Sterling, serial entrepreneur and branding expert,...
Rebranding your business? Here are the essentials you need to know — Bill Harper
Recently, the household brand Johnson & Johnson updated their logo. With the rebranding of the new logo following the announcement, the organization entered its...
How to incorporate audio branding and build your business sound — Julian Treasure |...
While many entrepreneurs understand the importance of crafting a visually distinct and engaging brand, many have yet to realize the importance of their business...
Exploring the link between small business branding and good storytelling — Matthew Luhn |...
Storytelling can be a powerful tool in the hands of a capable small business owner, allowing them to craft brands that resonate with customers...
What are ‘valuegraphics’ and how can they drive small business branding? — David Allison
Most small business owners have heard of demographics, but what about valuegraphics? David Allison, best-selling author and founder of The Valuegraphics Research Company, believes...
Branding vs marketing: why knowing the difference is a game changer — Suzanne Tulien...
Marketing and branding both play similar roles in the success of a business, but navigating the two without an understanding of their differences can...
Alan Mishkoff’s advice on growing your franchise business through rebranding
Welcome to the Roadmap, an ASBN all-exclusive resource designed to educate CEOs, entrepreneurs, and business leaders on the value of growing and monetizing their...
