On this episode of the Atlanta Small Business Profile Ted Jenkin welcomes Jeff Lignugaris, President of Northside Tool Rental. Jeff tells Ted about how his grandfather, a World War II Veteran, started the business over 60 years ago after discovering another tool rental store in California on a business trip. Jeff says that his grandfather came home from his trip wanting to open up a tool rental store of his own.
Now after over 60 years in Atlanta Jeff says he worked for his Grandfather in the business throughout High School and after getting his MBA at Georgia Tech he took the opportunity to continue to work in his Grandfather’s business. Now as President he tells us about the benefits that small businesses such as his can bring to their clients.
Despite having to compete against much larger companies, such as Amazon, Jeff says that his company will stick with the client and will be able to help them out through their entire rental process. No matter what questions the customer has when shopping or if there is a problem or accident during rental of the product Jeff says that the customer’s satisfaction and safety is always their priority.
Jeff also discusses the importance of reviews and building your network as a small business. From your own personal network to trade associations Jeff says that the positive impact they have for small businesses is critical.
To hear more from Jeff check out the full interview above.
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