As small business owners, it is crucial to continue growing no matter what industry you serve, both as a person and a leader. Here, we take a look at five upcoming virtual events that will help entrepreneurs gain crucial insights, learn necessary skill sets, and become better leaders.
1. How to create a budget that works for you
Hosted by SCORE, this free virtual event will teach beneficial financial skills that can help small business owners manage their revenues, increase earnings, and assert more control over their organization’s future. Topics include pricing strategies for goods and services, tactics for saving money, and a breakdown of expenses, profits, and losses. The webinar is scheduled for March 7 at 1 p.m. EST. Register at the link here.
2. The marketer’s (early) guide to AI
Artificial intelligence can offer a host of advantages but brings intrinsic uncertainty due to its complexity. This event, hosted by Marketing Brew and sponsored by Mailchimp, brings together experts in advertising, data, technology, and business to give entrepreneurs an extensive crash course in the new and developing world of AI. In-person tickets are sold out, but you can still purchase livestream access for $99! The presentation starts at 8 a.m. and ends at 12:30 p.m. EST on February 28. Purchase tickets at the link here.
3. 2024 go-to-market predictions: CRMs take a back seat to interconnected data sources
Customer Relations Management (CRM) software has long been a frustrating necessity for small business owners, but thanks to the constantly innovating world of business technology, entrepreneurs may finally have new, more efficient options. This virtual event, hosted by Zoominfo, will discuss the weaknesses of modern CRM suites along with alternative strategies for managing customer data. The one-hour webinar is scheduled to start March 27 at 10 a.m. PDT. Register at the link here.
4. How to recruit, retain, and motivate your hourly workforce
Enterprises can rarely achieve success without a strong, dedicated team. Unfortunately, many small businesses think they are unable to win, motivate, and retain talent because they lack the resources of bigger companies. This event, hosted by business-media platform Entrepreneur, teaches frameworks that help leaders inspire and encourage their employees, regardless of their organization’s size. The free webinar is scheduled for February 29 at 2 p.m. EST. Register at the link here.
5. Filing season readiness webinar
Tax season is stressful for small business owners, especially first-time entrepreneurs who lack knowledge of the rules and policies governing the process. Hosted by the Small Business Administration, this online event walks company leaders through everything they need to know about filing taxes in 2024, including tax credits and free, government-operated filing tools. The event is scheduled for February 28 and runs from 10-11 a.m. CST. Register at the link here.
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