Leveraging the power of social media marketing can increase your audience and consumer base in a dramatic way. But putting together a strategy without any previous experience or knowledge can be challenging. Here to help us understand the social media marketing fundamentals is Daniel Weiner, vice president of sales at Vehicle Media, a full-service interactive marketing and design agency headquartered right here in Atlanta.
Daniel has spent the last 10 years of his career working in some form of marketing. After working for the likes of Facebook and Asbury Auto Group, Daniel found himself at Vehicle Media. Vehicle Media is a full-service, interactive marketing and design agency specializing in website design and development, as well as branding.
Small business owners can get overwhelmed by all their social media accounts. To stay on track and use your social media effectively, Daniel recommends making your content digestible and not tackling too many things at once. Clearly outline your goals and what you’d like to achieve, rather than trying to do everything. Treat it as a revenue generating opportunity, put it on your calendar.
A lot of small business owners don’t have time for social media or think that social media isn’t important enough for their time. In order to develop an effective social media strategy, pick the platform that lends itself to your industry. If you’re a restaurant, make Instagram a priority. Really good photography goes a really long way.
There’s also so much data that a small business owner can pull off the internet for free nowadays, that small business owners get swamped with data points. If you’re interested in say age demographics early on in your business, then focus on data tools that highlight that specific point. When it comes to data, Vehicle Media tries to approach it from another angle and provide actionable insight, and give the data context.
Understanding the psychology of your target audience is arguably the most important thing in order to market to them effectively according to Daniel. If you’re selling a product, you have to put yourself in the mindset of your consumer to figure out what they want to buy and how they want to buy it.
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