According to BrightEdge Research, Search Engine Optimization (SEO) drives over 1,000 percent more traffic than organic social media. Hence, it’s vital for entrepreneurs to invest in SEO. On today’s episode of The Small Business Show, we’re joined by Shama Hyder, CEO of Zen Media, Best-Selling Author, and Keynote Speaker, to discuss this topic further.
Key Takeaways
1. Hyder emphasizes the significance of search engine optimization (SEO) as a pivotal driver of website traffic for small businesses. She explains that SEO helps potential customers discover businesses they may not have found otherwise, highlighting the need for entrepreneurs to invest in SEO strategies.
2. The interview delves into the symbiotic relationship between social media and SEO, showcasing their distinct yet complementary roles in marketing strategies. While social media platforms can showcase products/services and engage with customers, SEO ensures that businesses are easily discoverable through search engines like Google.
3. Hyder stresses adopting a user-centric approach when implementing SEO strategies for small businesses. This includes providing relevant website information, optimizing for mobile devices, and creating a seamless user experience to improve visibility and conversions.
4. Additionally, Hyder addresses common mistakes businesses make when implementing SEO, such as overemphasizing technical details instead of prioritizing user experience and focusing on conversions. Shama advises companies to focus on foundational elements like website functionality and customer reviews.
5. Overall, Hyder explores the evolving landscape of SEO and the integration of AI technologies, emphasizing the importance of adapting to these changes for sustained success. Shama mentions the transition to “recommended engine optimization” involving technologies like chatbots and AI. She encourages businesses to adapt to these changes and build their brand for future search and AI-driven algorithms.
“Your business's goal shouldn’t just be traffic, but rather conversions." – Shama Hyder
