Ken has always had an entrepreneurial spirit, although he took a few detours before choosing to work full time on his own businesses. After earning a BA Marketing from the University of Utah, Ken spent several years working in the car business and honing his business skills. During that time, Ken was constantly dabbling in the world of online marketing and e-commerce. Eventually, circumstances allowed him to leave his job and start his own business. Now he owns 2 businesses centered around online marketing and e-commerce and has witnessed the evolution of this ever-growing industry. Ken currently lives with his wife and four kids in St. George, Utah.
Digital Advertising Specialist at Force Marketing
At Force Marketing, my primary duties include digital media with multi-channel alignment and content strategy with execution for dealership groups across the country. I work with the PMs and sales teams to recommend and launch digital campaigns to achieve better than industry standards. My daily workload involves strategy, creative, execution, and analytics.
Bud learned the trade of automotive mechanics after high school, earned the A.S.E. credentials CMAT with L-1, and owned a repair shop.
Bud eventually changed careers, earning an MBA from Yale. For a day job, Bud’s career is in financial services. As a freelance writer and advertising consultant, he writes automotive articles, blogs and advertisements. His clients enjoy his explanations of complex technical, management and marketing issues in easy to understand language, along with a touch of wit and humor.
Jason Unrau is an investigational journalist and writer for ASBN. Jason’s expertise is in enhancing the customer experience, innovation, and promoting a healthy, profitable business.
