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A straightforward guide to social media marketing for SMBs
Social media marketing comprises the use of different platforms; Facebook, Instagram, Twitter, TikTok, Snapchat, and Youtube. For audio-based products such as podcasts, platforms include...
10 holiday marketing ideas for small businesses
The holiday season is upon us, and for small business owners, that means it's crunch time. No other time of year will see as...
How the SBA 8(a) Business Development Is Helping Small Disadvantaged Businesses Become More Competitive...
The Small Business Administration's 8(a) Business Development program is a robust, nine-year program created to help firms owned and controlled by socially and economically...
Expert Tips to Improve Your Digital Marketing Strategy with Nadia Osman | UGA SBDC
Digital marketing plays a pivotal role in driving customer engagement, retention, and ultimately revenue. On this week’s episode of The Playbook, host Mark Collier,...
How to best execute a powerful email marketing campaign – Erik Beene, UGA SBDC
Digital marketing was thrust to the forefront of marketing strategy due to last year’s pandemic. Email marketing has emerged and a leading strategic tool...
How Mark Farmer is helping Gwinnett County’s Entrepreneurship Base Grow and Thrive
Gwinnett County is the second-most populous county in Georgia and there's a growing need for entrepreneurial support services. On this week’s episode of The Playbook,...
How This Metro Atlanta Founder Established His Unique Place in the Market with Eco-Friendly...
Many industry processes today rely on metal finishes, including aerospace, automobile, industrial appliances, and more. Today, many of these sectors are now looking for...
How Small Business Owners Can Best Utilize the Clubhouse App for Their Digital Marketing...
The pandemic of 2020 has thrust digital strategies to the forefront of how everyday business is conducted. Savvy companies are taking full advantage of...
How CDFIs Play an Important Role for Small Businesses in Traditionally Underserved Markets –...
Access to capital is the lifeblood of small businesses and Community Development Financial Institutions or CDFIs are playing an increasingly important role in getting...
How To Create a Successful Digital Marketing Strategy For Your Business in 5 Easy...
On this week’s episode of The Playbook, host Mark Collier, business consultant for the UGA Small Business Development Center, is joined by Kelly Biggs, principal consultant...
