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market

How Your Small Business Can Engage the Fastest Growing Market Segment in the U.S.

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The economy today is a true global marketplace and savvy businesses understand that they need to diversify their customer base. On this week's episode...
trademark

Trademark Attorney Dana Dickson Discusses How Small Business Owners Can Protect Their Intellectual Property

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Welcome to another episode of The Playbook with Mark Collier, an original ASBN series that highlights Atlanta's emerging entrepreneurs, seasoned business owners, and resource...
video marketing

Boost Your Customer Engagement and Conversions with These Video Marketing Strategies – Montina Portis,...

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Marketing is often talked about in the small business world, and the scope of what marketing is seems to be ever-expanding. Savvy marketing companies...
ADS Agency

How Andrea Smith of The ADS Agency Used SBDC Resources to Create Distinction in...

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 The market for advertising firms is a crowded one, and it’s often difficult to create noticeable distinction between agencies. However, we spoke to one...
marketing and sales transaction venture capital

How venture capital support can accelerate startup success

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Technology has been a driving force in disruptive innovations across several sectors. Venture capital is playing a vital role in solving those technological efforts....
personal branding

What is personal branding and why is it important? — Ramon Ray

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Personal branding and content marketing are both key components of small business growth and development. On this week’s episode of The Playbook, host Mark...
health and wellness

Why health and wellness are key factors that drive entrepreneurial success

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The importance of establishing and maintaining good habits related to health and wellness is a key driver to success for many entrepreneurs. In today’s...

What does enterprise investor Armond Davis look for in a startup founder?

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 Minority and minority have historically been undervalued by the investment community. That lack of access to investment capital has limited the opportunities for growth...
branding strategy

How to achieve a clear small business branding strategy — Bridget Fields

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Many entrepreneurs underestimate the importance of building a powerful band. On today's episode of The Playbook with Mark Collier, Bridget Fields, CEO of DesignShow,...
affordable housing

Atlanta Habitat for Humanity does much more than provide affordable housing

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Habitat for Humanity International is a respected nonprofit which helps communities build affordable housing and shelters. However, many may be unaware of what exactly...