On today’s episode of The Small Business Show, we’re focusing on the key takeaways and strategies outlined in the new book Positioned For Growth: A Proven Strategy To Modernize Your Business and Achieve Record Revenues, by Cory Mosley. Mosley is the Author, Company Principal of Mosley Strategy Group, an Award-Winning Business Growth Strategist, and the Founder and CEO of RVA Small Business Network.
Key Takeaways
1. Cory Mosley emphasizes that rather than mandating sudden changes, businesses should focus on positioning themselves for growth through a series of strategic steps. This approach is particularly beneficial for companies that have passed the one-year and ten-year marks but have become stuck, stalled, or stagnant. By gradually preparing for growth, companies can achieve record revenues without overwhelming their teams with abrupt changes.
2. Mosley outlines the five key areas where businesses often face challenges: mindset, sales, marketing, operations, and people. These familiar terms are used as a framework to identify, isolate, and tackle organizational issues. By focusing on these pillars, businesses can create a holistic strategy that addresses all critical aspects of their operations, leading to sustained growth and success.
3. The traditional consulting model of diagnosing problems and offering solutions is no longer sufficient. Mosley highlights the importance of being an implementation partner, working closely with businesses to execute strategies and achieve tangible results. This hands-on approach is not about just receiving advice, but actively engaging in the execution of strategies, ensuring that they are designed and effectively implemented, leading to real, measurable improvements in business performance.
4. Moreover, Mosley advocates for businesses to seek professional help when needed. Just as professionals hire specialists, businesses should bring in experts to help overcome growth plateaus and modernize their operations effectively. This emphasis on seeking professional help is not a sign of weakness, but a reassurance that you are not alone in your business growth journey. He emphasizes that business owners should demand more from their consultants, seeking partners who will stay involved through the implementation phase to ensure success.
5. Nevertheless, Mosley shares examples of businesses that have successfully implemented his strategies, such as a 30-year-old company that saw an 846% increase in website traffic without additional marketing spend. This company moved from the third page of Google search results to the top 10 on the first page for their targeted keywords. These success stories are not just theoretical but practical examples of how businesses can achieve significant growth by following his methods, inspiring hope and confidence in the potential of these strategies.
"As the saying goes, 'Change is easy. You go first.' One of the things I've learned over 20 years of consulting is that it's not change that's the problem; it's getting positioned for growth. That's doing a series of things to really get them in that position so that their business can achieve record revenues." – Cory Mosley
