Dr. Tiffany Slater highlights key strategies to build a positive workplace culture

HR is the backbone of any successful business, and today we’re taking a closer look at how small businesses can get it right. Dr. Tiffany Slater, the Founder and CEO of HR TailorMade, joins us on the latest episode of The Small Business Show. We’ll hear the story behind what inspired her to start her business and get insight on what you need to know about HR for your business. 

Dr. Tiffany Slater began her HR journey during college and has since devoted nearly 30 years to helping companies improve their people practices. In the interview, Dr. Slater identifies several unique challenges small businesses face regarding human resources, including the difficulty of hiring dedicated HR staff and the need for creative benefits packages to compete with larger firms. She explains that many small businesses often lack the resources for a full-time HR position, leading them to assign HR duties to employees without HR training—a common approach but one that may result in critical compliance issues.

To counter these challenges, Dr. Slater suggests that small businesses embrace “always-on” recruiting by showcasing their company culture on social media. By sharing team experiences and employee testimonials, businesses can build an online presence that naturally attracts prospective hires. Dr. Slater also emphasizes the unique advantages of smaller organizations, such as giving employees broader exposure and responsibility across different functions—a benefit often missing in larger companies.

Looking forward, Dr. Slater envisions more small businesses outsourcing HR to experts, allowing them to focus on culture-building and strategic HR. With the right HR foundation, small businesses can create an environment where employees feel valued and engaged, a factor she identifies as pivotal to long-term success.

“You want potential applicants to be salivating at the thought of working as a part of your team. Start today, start talking about how great it is to work in your organization.” – Dr. Tiffany Slater