From necessity to success: Millie Habetemariam’s journey in the beauty industry

Whether it’s hair or makeup, there’s no question that the beauty industry generates billions of dollars in revenue. However, starting a business, securing financing, and growing can be challenging. Joining us on today’s episode of The Small Business Show is Millie Habetemariam, the Owner of Full Circle Salon in Suwanee, Georgia, to share her entrepreneurial journey to her salon suite. 

Key Takeaways

1. Millie Habetemariam never envisioned owning a salon. Her entrepreneurial journey began out of necessity after being fired from her job. Leveraging her background in business management and education, she turned this setback into an opportunity to start her own salon.

2. Habetemariam initially operated an open-concept salon where stylists rented stations. The COVID-19 pandemic forced her to pivot to a salon suite model, ensuring the safety and independence of her clients. Despite the challenges, she successfully navigated this transition and continued to grow her business.

3. Starting a business with limited financial support was a significant hurdle. Habetemariam invested $300,000 into her facility during the pandemic without relying on bank loans. Her determination to succeed was driven by the belief that she could run her business better than others and her unwillingness to fail.

4. In addition to running a salon, Habetemariam launched an apothecary business, blending it into her salon services. She creates and sells products like candles and butters used for both hair and body, emphasizing a holistic approach to beauty and wellness. This diversification has helped sustain and grow her business.

5. Overall, Habetemariam draws inspiration from women who balance business success with community service. She admires figures like Janetta Patton and Angela Morris for their ability to pivot and grow their ventures. Nevertheless, Habetemariam aspires to succeed financially, contribute to her community, and inspire others.

"Pray first. Trust me, there are days I don't know which way to turn, so I don't turn anywhere but look up. If you pray over it, God will answer you, but be ready to listen. It might not be what you want to hear, but it's what you need to do." – Millie Habetemariam