Many people watching right now are on the sidelines, afraid to take that first step of opening a business, becoming a coach, or stepping on stage to speak. That fear is what’s holding them back from living their full potential. On today’s The Small Business Show, we’re joined by Jen Gottlieb, Entrepreneur, Keynote Speaker, and successful Author. Jen has been featured on Good Morning America, Business Insider, Forbes Magazine, CBS, and Women’s Health Magazine, to name a few. Gottlieb will share her strategies to stop hiding and help you step into your full potential to live out that big dream!
The journey
Gottlieb began her entrepreneurial journey as an actress. Due to her career choice, she was constantly “being seen” but often had to hide her true identity for the characters she would play or the persona she would have to act as. She noted that most of the time, she was hiding her true authentic self. Skip forward to the company she created with her husband, Super Connector Media. The company teaches entrepreneurs how to be visible, take the stage, be in the media, and build business credibility. Additionally, Gottlieb emphasizes her journey by outlining her experience in her novel, Be Seen, which highlights how to ensure your entrepreneurial journey runs smoothly.
Be seen
By creating a space where Gottlieb could summarize her experiences, missteps, and techniques in one location, she believed she could be used as a guinea pig to be visible for readers to build the life they desire. The book has four parts of being seen, and the first two parts are generated around seeing yourself. Gottlieb emphasizes that if you can’t see yourself for whom you were; the real authentic self, the heart of who you are, or the version of you when you were little and didn’t care what people thought – “It’s about seeing yourself as that and then stepping into whom you want to become to collaboratively be who you are in your heart to get you to you 2.0.”
The four parts of her novel are as follows:
- Be courageous | This enables you to step into who you are.
- Be creative | This allows you to create the life you want.
- Be connected | This illustrates how to connect with the people who will help you get to where you need to be or envision yourself.
- Be visible | Utilize the strategies from the book to build a profitable brand.
Ultimately, the goal is to be seen. This is where you remove the mask, remove the filters, push down the walls, and remove the fabricated persona to fit societal normalcy. “It’s a lot easier to show up as yourself than someone you’re not.” The book also highlights the six symptoms of fear, and Gottlieb explains that impostor syndrome is one of the symptoms. Imposter syndrome is the persistent inability to believe that one’s success is deserved or has been legitimately achieved due to one’s efforts or skills.
Gottlieb asserts, “Whenever I was transitioning from job or position, fear always crept up and created doubt. But the best advice I could give is to do what you’re scared of, anyway.”
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