In this episode of The Roadmap with Lee Heisman, we are excited to introduce Bianca D’Alessio, founder and CEO of The Masters Divisions at Nest Seekers International, who is a dynamic figure in the real estate industry. Renowned for her tenacity, vision, and commitment to building a business rooted in culture, D’Alessio has turned challenges into opportunities. From navigating a series of professional relationships that didn’t work out to establishing her own thriving venture, she embodies the spirit of entrepreneurial resilience. Tune in as D’Alessio unveils her unique strategies, shares her inspiring journey, and imparts leadership insights that have propelled her to the forefront of her field.
Key Takeaways
1. Bianca D’Alessio recounts her arduous journey into the real estate industry, underscoring the challenges of starting in New York City. She highlights the tough first year, financial struggles, and fierce competition. Her strategy of being the first in and last out every day, and even working for free to gain business knowledge, underscores the crucial role of persistence and hard work for aspiring entrepreneurs.
2. D’Alessio discusses her initial lack of confidence and the critical 18-month period where she began to feel more assured in her role. She attributes her growth to consistent effort and the accumulation of knowledge, which eventually allowed her to start procuring her own business and building momentum.
3. Despite not originally intending to open her own business, D’Alessio stepped into a leadership role due to unmet expectations in previous partnerships. She created a company based on culture and a growth mindset, focusing on team collaboration rather than individual branding. She decided to branch out independently after ensuring she had the financial stability and client base to support the transition.
4. The Masters Division within Nest Seekers International was established to provide a collaborative environment where team members could build their own brands. D’Alessio’s vision was to create a company that transcended her own name and allowed each agent to diversify their expertise and grow individually while contributing to the team’s collective success.
5. D’Alessio’s involvement in the reality TV show “Selling the Hamptons” is highlighted as a significant marketing tool. Initially hesitant due to personal vulnerabilities and imposter syndrome, she eventually embraced the opportunity to avoid regret. Filming the show required balancing her business responsibilities and maintaining professionalism. The show’s exposure has helped boost her brand and expand her audience, demonstrating the power of media in increasing business visibility.
"I never wanted to open my own business. I ended up in this business from several relationships that just didn't work. And I realized, you know what? If I'm going to do it, I'm going to do it the right way. I'm going to do it my way. And I want to build a business based on culture." – Bianca D'Alessio.
