Every email marketer’s worst nightmare: your carefully crafted email campaign lands in the spam folder for all of your subscribers (not) to see. This is not only a waste of time and effort, but it can also damage your brand’s reputation.
This blog post will give you some easy-to-implement tips on how to prevent your marketing emails from going to spam so that you can increase your inbox placement rates.
What’s sending your marketing emails to spam?
First and foremost, it’s essential to understand the factors that can lead to your emails landing in the spam folder. Some of the most common reasons include:
• Using deceptive subject linesÂ
• Including too many links in the email bodyÂ
• Sending emails to people who haven’t opted in to receive themÂ
• Including too much text or images in the email header or footerÂ
 • Failing to comply with CAN-SPAM regulationsÂ
To increase your chances of having your marketing emails reach the inbox, avoid these common spam triggers.
Specifically, try the following tips for improving your email deliverability.
Use a reliable email service provider
Many email service providers offer spam filters that can help to improve your email deliverability. For example, Mailchimp uses a spam score to help you determine how likely your email will be sent to spam. The higher the spam score, the more likely your email will end up in the spam folder.
It’s crucial to use an email service provider with robust spam filtering features.
Use a personalized sender address
If possible, use a personalized sender address instead of a generic one. It will increase the deliverability of your emails to the inbox rather than the spam folder.
Optimize your marketing emails
Ensure that all of your text and images are properly optimized for web delivery before sending them out in an email campaign. This will help to avoid triggering any spam filters.
Your mantra here is ‘mobile-first.’ Mobile users account for 41.6% of email opens, followed by webmail opens at 40,6%, and desktop opens at 16,2%, according to the Litmus 2021 Email Client Market Share (Aug 2021). This means that it’s more important than ever to make sure your emails are mobile-friendly.
If your email isn’t responsive, it will likely be displayed awkwardly on a mobile device and may be more likely to be marked as spam.
Test, test, test
Before sending out a marketing campaign, test the email content in different browsers and email clients to make sure that it displays correctly.
Avoid using too many fonts
Using too many fonts can also trigger spam filters, so it’s best to stick with one or two fonts when designing your emails.
Use a clear unsubscribe link
Make sure to include a clear unsubscribe link in all of your marketing emails. This is a requirement of the CAN-SPAM Act and will allow recipients to easily remove themselves from your email list if they no longer want to receive your messages.
So there you have it — top tips for preventing your marketing emails from landing in spam. These strategies should help you avoid any unwanted headaches and keep your email campaigns on track.
