Recently, ASBN was on-location in West Midtown Atlanta at the Gathering Spot, where the Metro Atlanta Chamber announced the latest inductees to their Backed by ATL initiative. Created in 2017, Backed by ATL provides operational assistance and resources to a select group of promising Atlanta startups that have the potential to scale large and quickly. The initiative provides a positive economic impact on the Metro Atlanta area and empowers the leaders of its most-exciting middle-market companies. To find out more, we spoke to Metro Atlanta Chamber President and CEO Hala Moddelmog, and PJ Bain, CEO of PrimeRevenue, a member of Backed by ATL.
Specifically geared toward providing customized insight, programs, and resources, the Backed by ATL event is design to help mid-market businesses grow faster with their assistance. With the specific aim of placing companies in front of their projected capital and talent, the event is free of charge to those who are selected to participate. However, there are requirements to be selected. With the interest in assisting in company growth, the initiative first looks at a company’s five-year growth strategy.
This is to ensure that there are job opportunities listed for the metro Atlanta area, as one of the many goals of the initiative is to increase employee growth. Moddelmog states that though there are Fortune 500 companies and start-up companies involved in this event, it is the middle-class markets that have the largest company growth rates and success from the event than the others.
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