How to ensure your startup launch is successful — George Deeb

You should look into everything before anyone else does if you want to launch a successful startup. Trying to kill your startup before it even gets off the ground is what George Deeb, managing partner at Red Rocket Ventures, Forbes contributor, and author, prefers. 

“If you can’t destroy your own startup, then it’s very likely that others won’t be able to kill it either,” Deeb argues his peculiar strategy. This simply indicates that your startup is indeed very competitively defendable and that you’re off to a solid start.

The most important step in establishing any startup is to poke and probe everywhere in search of gaps and potential problems. These could include your company’s drivers, the state of the industry if it is still expanding and doing well, how different is the competition, and your level of capitalization.

There is no space for error when you launch your startup after performing your research initially. Deeb gives the example of how you wouldn’t want to open a white-water rafting park in the dead of winter since you wouldn’t get any traction with clients. Therefore, you need to make sure the market is sizable enough to support the development of a respectable firm and to draw investment.

Competition, or what makes your company stand out from others in its field, is related to that. Even though your product can be superior to what is currently on the market, you must ensure that you have the necessary resources to support your business in a way that allows for mass manufacturing. 

Any business that is just starting out should think about how much product it will need to generate steady income. Overall, you should conduct research even if you only need to cover your essential costs.

Entrepreneurs risk getting ahead of themselves by attacking their finances in full before they have even begun to generate a profit. Building a profit could take ten or more years for a biotech or pharmaceutical company, so they must be ready to raise funds in the interim.

Deeb adds, “Probing your team and leadership staff requires knowing entrepreneurs can do everything on their own, so the reality is they have the products figured out now who is building up the team to sell the product? Who is effectively and profitably bringing our customer base? You’re not in this alone, so assemble a strong team to assist in laying the groundwork for your company’s success.

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